About Us

At Adira, every handcrafted potli, crochet bag, and batwa carries purpose.
Made by women artisans from underprivileged communities, each creation supports their livelihood and independence — proving that your purchase can help change a life, one stitch at a time.

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Why Adira

Because your style can make a difference.
When you buy from Adira, you’re not just owning a bag—you’re becoming part of a movement that celebrates craftsmanship and uplifts women.

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FAQs

What is Adira?

Adira is a social-impact brand that creates handcrafted batwas and potlis using the
traditional arts of crochet and beadwork. Each product is made by women from
underprivileged backgrounds, empowering them with skills, income, and dignity.

Who makes the products at Adira?

All our creations are handmade by talented women artisans who have been trained through
our empowerment programs. They come from underprivileged communities and are now
building better lives through their craft.

Are all Adira products handmade?

Yes, 100%! Every Adira batwa and potli is lovingly handcrafted using crochet and
beadwork techniques, which makes each one truly unique.

How does my purchase help empower women?

Every purchase you make directly supports a woman artisan’s livelihood. It helps fund
training programs, provides fair wages, and contributes to our mission of making 10,000
women economically and emotionally independent by 2035.

Where are Adira products made?

Our products are made in India, across small communities where we run skill development and training workshops for women. We are proud to keep our roots grounded in Indian traditions and craftsmanship.

Can I gift Adira products?

Absolutely! Our handcrafted potlis make thoughtful and elegant gifts for weddings, festivals,
birthdays, or any special occasion. You can also request custom packaging or a
personalized message during checkout.

Are the colours and designs customizable?

We offer a selection of signature designs and limited-edition collections. For bulk or special
event orders (like weddings or corporate gifting), we may be able to accommodate colour or
design preferences. Please contact us for more details.

Do you ship internationally?

Currently, we ship across India. International shipping is in the works and will be launching
soon. Stay tuned or sign up for our newsletter to be notified!

How do I care for my Adira potli?

Since our products are handmade and delicate, we recommend gentle spot cleaning only.
Keep away from direct moisture and store in the dust bag provided to maintain its beauty.

How can I support Adira beyond making a purchase?

We love that you're interested in doing more! You can support us by sharing our story,
following us on social media, or even collaborating as a volunteer, partner, or donor.
Reach out—we’d love to hear from you!

Returns & Exchanges

How long will my order take to arrive?

Estimated delivery timelines are as follows:

Metro Cities (Mumbai, Delhi, Bengaluru, Kolkata, etc.): 2–4 business days*

Tier 2 Cities: 3–6 business days*

Rest of India: 4–8 business days*
*Please note: Delivery timelines are estimated and may vary due to unforeseen
logistics or weather delays.

Are Adira products eligible for returns?

Yes, all products purchased directly from our website are covered under our return policy.

You just need to email us within 48 hours of receiving your order to initiate the return.

How do I return a product?

Simple! Just send us an email within 48 hours of delivery, including:

• Photos of the product(s)

• The tags intact

• Your reason for return

We’ll reply within 48 hours with the return process.

What should I do after I email you?

Sit tight! Our team will get back to you via email within 48 hours with all the details and steps to return your product.

Who arranges the return shipping?

In most cases, you’ll need to ship the product back to us at your own cost.

In special situations, we may be able to arrange a pickup, but this will include a ₹200 pickup charge, confirmed at the time of return approval.